TIM Nation
Nação Tim was a 6-year program, with 11 thousand participants, that helped integrate the brand's community of employees and partners, with information, interactions and prizes, resulting in 43% of daily visits to the active base and 157 million points.
Solutions:
Data, strategy, creation, performance, platform
Context:
Integrate the team of collaborators and partners so that they share the same ideas.
Solution:
The starting point for integrating the teams was the creation of a unique environment to answer questions, offer training and encourage prizes with games: Nação Tim.
It was a long-term relationship program for the internal and external sales team, a social network that brought the entire team together.
Within the portal, we launched a blog with relevant articles for employees, news from the TIM world and tips for everyday life.
We also created the Game da Nação, which quadrupled the number of views, as well as the character of coach Zé Timóteo, who interacted with participants and answered questions during the game. In a short time, participants began to seek him out to resolve questions outside of the Game.
Finally, the Copa dos Campeões incentive campaign and the points accelerator multiplied the participants’ satisfaction.
Results
20 thousand participants